About the brand

Healthy, curated.

Superr is a curation of snacks we'd actually reach for. We start with khakhra, the whole-wheat classic, roast it instead of frying it, and give it six flavours from around the world.

Every pick passes one test: would we eat this?

What we stand for

House rules

Rule 1 of 4

Whole wheat or nothing.

Atta, not maida. On every one of the six packs.

Rule 2 of 4

Roasted. Never fried.

The crunch comes from the roaster, not a kadhai of oil.

Rule 3 of 4

Rice bran oil. Never palm.

Zero palm oil and zero trans fat, in all six flavours.

Rule 4 of 4

Taste first. Then the protein.

Thai, Korean, African, English, Indian, Italian. Up to 27g protein a box is the bonus, not the pitch.

From the camera roll

Along the way

Drag the line to look around.

Founder photo
A note from the founderNeed copy
About 70 words, in the founder's own voice. Why start a khakhra brand, what bothered them about the snacks on the shelf, and what they want Superr to be.
SignatureName, Founder, The Superr Co.